Ad Dynamo– Although it can be seen that Ad Dynamo are still new to the PPC market with them only entering back in 2008, they are a good competitor to Adwords if you are looking for low CPCs and low CTRs.They are known to be a cost-efficient alternative to Adwords. Clicksor – Clicksor is one of, if not, the biggest businesses offering CPC and CPM advertising solutions.As these brands compete for market share they continue to evolve new ways to appeal to and satisfy customers. Burger King: Breaking Down the Burger Wars, they sum it up like this, While advertising is important, it’s just not enough to compete with McDonald’s revenue - the truth is that industry competition fuels innovation. The fact adverts pop up when hovering over an in text link makes it great for getting high CTRs. In Forbes Company Rivalries video, McDonald’s vs. Again, this is a different approach to Adword’s PPC seeing that the links are all text and in the content of websites. Kontera – Although Infolinks is also popular in the in-text advertising market, Kontera has been around much longer and therefore is the obvious market leader.Therefore, it can be seen that Chitika approaches contextual advertising from a different perspective too which can potentially help to make your overall perform better. Chitika tracks what the web user searched to get onto the website page and uses this in the advert. The advertising units are also different from the stereotypical pop-ups. Chitika – Chitika takes a different approach to advertising through not replacing your already existing advertising campaign but by complimenting it.The main difference is the same as with Yahoo’s Search Marketing that the adverts will be displayed on Bing search results instead. Microsoft ad Center – In simple terms, Microsoft’s adCenter offers the same features as Adwords such as geo-targeting, keyword research tool and demographic targeting.This enables advertisers to buy adverts on specific websites letting them know exactly what websites there campaign is being advertised on. Adbrite – What puts Adbrite aside against Adwords is the fact advertisers can buy adverts on websites by clicking the ‘advertise here’ advert.Yahoo Search Marketing – An fairly similar PPC program to Google Adwords, Yahoo’s search marketing displays PPC adverts on Yahoo search result pages for web users to click on.
The advertiser chooses the type of advert and even the size of the advert which Bidvertiser believes will maximize performance of advertising online. Bidvertiser – Bidvertiser creates a USP through giving advertisers the option of ‘free design’.Below are some of the competitors of Adwords which you can use, if you want, to replace Adwords. Nevertheless, this doesn’t stop advertisers trying out other PPC programs. Can Adwords be that dominating of PPC? The answer is yes. However, there will be some advertisers that will question Google Adwords for the reason that there are other programs in the PPC market which they can use for their campaigns. It is clear that when advertisers are first looking to use PPC to advertise online, the obvious choice is the king of advertising Google themselves with their PPC program Adwords.
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